The reputation of your apartment complex is one of the most powerful value propositions you offer to potential tenants. Residents want to feel that you are proactive in protecting their safety, and a sense of security will lead them to live there longer and relate to you more positively. Minimizing resident turnover and criminal activity also build the desirability of your apartment complex, lowering your...
Brick-and-mortar stores have traditionally been at a disadvantage when it comes to tracking their clients. Online retailers have access to a variety of solutions that help them obtain all kinds of data and analytics about shoppers, from email newsletters to customer preferences to purchase history. These tools allow online retailers to be smart about their marketing efforts, targeting different customer segments in order to bring...
The difference between a customer and a loyal customer is the difference between unreliable and predictable revenue. The world of brick and mortar retail has always faced fixed costs in keeping the doors open and variable income from walk-in traffic. Over the years, successful stores have been able to overcome that uncertainty by encouraging loyal customers to come back more often and leave with...
The rapid growth of data in recent years has fundamentally transformed several industries. Businesses in healthcare, manufacturing, and other fields are gathering more information than ever before, leading to innovation and improved efficiency. Marketing is no exception. Digital marketing data allows companies to do things like retarget qualified prospects, track user browsing habits, and display ads tailored to individual interests. For retailers looking to...
You undoubtedly train your quick-serve restaurant staff in the art of suggestive selling, or “upselling,” because it’s a proven method to boost your sales volume. The most effective form of suggestive selling uses specific recommendations: instead of asking whether a customer would like dessert with their meal, you’ll get better results by asking if they’d like an ice cream sundae with sprinkles. There’s a downside...
A new source of powerful business intelligence is the automated analysis of footage from high resolution license plate sensors. It provides the ability to tracks vehicles as they enter and leave each location, performs deep data analysis, and generate powerful insights.
Recently my company exhibited at an education trade show and a Superintendent of a School District in Texas approached me and asked about Access Control Systems. Every year School Security challenges arise due to a number of factors and if your district has yet to implement an Access Control solution or you have questions about your existing system, you have found the right article. Where...
My organization tasked me with finding a surveillance system for our office building and I am not familiar with security systems, where do I start? Who can I trust to give my company the best value and deliver on what was promised? What type of security camera system should we have installed, how do I decide on the right technology? Everyday, an organization somewhere tasks...
“Smile! You’re on Candid Camera.” Do you remember Candid Camera, that iconic American hidden camera/practical joke reality TV show that was popular before reality TV was even popular? The show, which focused on an unwitting subject who’s put into an unbelievable situation then told it’s a joke and they’ve been filmed the entire time, first aired in 1948 and continued to be on TV until...
As a business owner, it’s important to protect your investment. The best way to ensure franchise security is to install video surveillance cameras at your location(s). After all, you never know when you’ll need to rely on security cameras to identify a suspect or prove a wrongdoing.